Customer Experience

SARA

AI Customer Service Specialist

“Empathy at Infinite Scale.”

SARA answers first, in Arabic or English, at any hour — resolving what she can and handing the rest to your team with the context already gathered.

Capabilities

What SARA does

First response across channels
Handles the first reply on email, chat and WhatsApp within seconds, around the clock.
Arabic and English support
Works natively in both languages, matching the customer's language and register.
Order and account lookups
Retrieves order, delivery and account status from your systems and explains it plainly.
Refund and escalation routing
Applies refund policy and routes exceptions to the right human with a full summary.
CSAT follow-up
Follows up after resolution, collects satisfaction data and reopens what was not truly fixed.
Recurring-issue reporting
Reports repeating themes to product, logistics and finance so causes get fixed, not symptoms.

Autonomous by default

Continuous
First response, day and night
Every inbound message gets a substantive first reply, including outside office hours.
11:00
Resolve order queries
Closes out order and delivery queries end to end without involving an agent.
15:00
Escalate human decisions
Escalates three cases that need a human judgement call, context attached.
19:00
Summarise recurring themes
Publishes the day's recurring issues to the wider team with volumes and examples.

Integrations

SARA operates in the systems your team already uses — no migration, no new interface to learn.

Every employee starts in Shadow Mode. SARA processes real data and drafts real decisions, but executes nothing until you approve.

The constellation

Start in Shadow Mode, review the output, then hand over the work. Most teams go live within weeks, not quarters.